Probiotic Product of the Year

2018 FINALISTS

  • Jarro-Dophilus Infant (Jarrow Formulas) – WINNER
  • Jarro-Dophilus Women (Jarrow Formulas)
  • Target gb-X (Klaire Labs)

Probiotics are big business. Yet catching the eye of busy and often confused consumers can be a big ask. Especially in an ever crowded marketplace. This award celebrates the best branded or own-label supplements, functional foods and beverages containing probiotics.

Our judging panel will base their decision on the following criteria:

  • Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
  • Consumer demand and interest in your format, delivery system, and/or matrix – including how innovative any delivery system is.
  • Whether your product meets a consumer demand, and how relevant the probiotic ingredient is in meeting this demand
  • Packaging ease of use and design, including appeal and ease of use, novelty
  • Evidence that the product works for its specified use, where possible this will be product specific research, however research citing the main active ingredients solely will also be considered.
  • Evidence of that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
  • What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

HOW TO ENTER:
Entries are now closed.  Entries for next year open February 2019.

JUDGING PROCESS:

  • Once all entries have been received they will be reviewed by the NutraIngredients-USA Awards Judging Panel made up of independent judges from the industry.
  • The three finalists will be confirmed and notified in July, 2018.
  • The winner will be announced at our awards ceremony on July 16, 2018 in Chicago.

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