Omega-3 Product of the Year


  • IQ Chicken (Belovo Inc.)
  • Qüell Fish Oil – EPA/DHA Plus D (Douglas Laboratories)
  • Plant Based Omega-3 (Swanson Health) – WINNER

Consumer demand for, and knowledge of, omega-3s has risen spectacularly in recent years – leading to a raft of innovation and new product launches or omega-3 containing products. This award looks to reward the brightest and best branded or own-label supplements, foods and beverages containing omega-3 as a core ingredient.

Our judging panel will base their decision on the following criteria:

  • Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
  • Consumer demand and interest in your format, delivery system, and/or matrix – including how innovative any delivery system is.
  • Whether your product meets a consumer demand, and how relevant the comega-3 ingredient is in meeting this demand
  • Packaging ease of use and design, including appeal and ease of use, novelty
  • Evidence that the product works for its specified use, where possible this will be product specific research, however research citing the main active ingredients solely will also be considered.
  • Evidence of that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
  • What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

Entries are now closed.  Entries for next year open February 2019.


  • Once all entries have been received they will be reviewed by the NutraIngredients-USA Awards Judging Panel made up of independent judges from the industry.
  • The three finalists will be confirmed and notified in July, 2018.
  • The winner will be announced at our awards ceremony on July 16, 2018 in Chicago.

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